There’s a fair battle developing between Apple and
the US government over e books. Basically, the US government, in a document
published by its Department of Justice, is adopting the view that e book
publishing is a selfish activity which operates against the public interest –
not my words. The conflict began in
April. At that time, the US government accused Apple of conspiring to fix the
price of e books using what has been called an ‘agency model’, along with a
handful of other large publishers such as Harper Collins and Penguin Books, so
as to compete more effectively with Amazon, which company now dominates this
field. The stimulus was the intention of Amazon, apparently, to set the price
of all its e books at £6.43, equivalent to $9.99. The plan would have been for
Apple – at the same time as launching the iPad and the iBookstore – to set up
agreements then permitting the publisher to take a cut of, say, 30% from sales
at this price.
It appears that so far Macmillan, and Apple and
Pearson – both owned by the global publishing corporation Pearson – are still
opposed to the settlement imposed by the US government, whereas Simon and
Schuster, Hachette and HarperCollins have accepted the government’s conditions.
The case Apple proposes is that by going into e book
publishing it has represented enhanced innovative practice which benefits
people who write and read the e books. This amounts to saying that the agency
model proposed by Apple has the advantages of diversifying the range of
possible platforms (using tablets, presumably, since these seem to date to be
the preferred mode of delivering e books) reflecting the benefits of enhanced
competition, presumably in a variety of prices of different means of delivery
which in the longer term will enhance the quality, interests and products of
publishing itself as an industry.
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